(Image courtesy: Parle Products)For Parle Products, kids were an integral part of their communication, especially in the 1960s.
This is an original newspaper clipping featuring 'children' as the face of Parle Gluco. Parle Products, then was headed by Narottam Chauhan. The illustration of the ‘baby’ that we see on the pack today, is a work of painting. Under the leadership of Dahiya, there were 2-3 illustrators who worked on the symbol. ‘The mascot should position and establish the biscuit among children’, this was the brief given. The creative head of the agency then was Maganlal Dahiya. One fine day, the marketing department from Parle-G approached the servicing team at Everest Brand Solutions, an advertising agency. The creation of the Parle-G mascot dates back to the early 1960s.
